February 11, by Jennifer Dutcher Amy Webb used data science to find love. After a difficult breakup of a relationship when she was 30, and feeling the pressure of her heavily involved family, this data geek started crunching numbers to try to calculate her odds of finding a man in Philadelphia who would be a match for her needs and personality. Out of the 1. A data fanatic, Webb decided to try online dating, since the matches are based on algorithms — a methodical system that appealed to her. After a number of bad experiences, she decided to start tracking data points during her lousy dates, which helped her discover that the limitation of the dating algorithms were defined by the user-generated data that was inputted into online profiles. She also felt that the questions in the profiles were too superficial for her purposes. Taking matters into her own hands, she decided to use the online dating programs as databases to reverse-engineer the system and create her own questions based on her desired traits in a mate. She ended up with 72 different data points, which she prioritized into a two-tier ranking system. She then built a scoring system that helped her mathematically calculate whether the man she found online would be a match for her.
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Blog How to hack the online dating game: So how did she do it? Apparently Webb was having very little luck online dating. So naturally, she turned it into a data experiment and geeked out on spreadsheets. After laying out 72 key data points, creating multiple fake male profiles you gotta check out the competition! The story ends nicely with Webb meeting her future husband and accomplishing her must-start-having-kids-by timeline. Keep your words positive, inspiring and optimistic.
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So my name is Amy Webb, and a few years ago I found myself at the end of yet another fantastic relationship that came burning down in a spectacular fashion. And I thought, you know, what’s wrong with me? I don’t understand why this keeps happening. So I asked everybody in my life what they thought. I turned to my grandmother, who always had plenty of advice, and she said, “Stop being so picky.
You’ve got to date around.
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How I hacked online dating Amy Webb was having no luck with online dating. The dates she liked didn’t write her back, and her own profile attracted crickets and worse. So, as any fan of data would do: Hear the story of how she went on to hack her online dating life — with frustrating, funny and life-changing results. Amy Webb uses data to understand the present and future of humanity, a practice she first developed as a journalist for the Wall Street Journal and Newsweek and has continued as a futurist.
She is the head of the Future Today Instituteamy webb how i hacked online dating script researches collisions between technology, society and business — and maps scenarios that are on the horizon. She was named to the Thinkers50 Radar list of the 30 management thinkers most likely to shape the future of how organizations are managed and led. A Love Story tells the tale of how she gamed the online dating system to figure out how to find the love of her life.
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In it, I was meant to document my online dating adventures. So I embarked into this new world of virtual trolling. There were weeks when I went on a blind date every night. For a while, I was good about keeping the log. After a while, I got tired of keeping the log and gave up my documentation, though I continued online dating. Four years later, I felt I had dated half the guys on JDate, Match, Swoon, and several other now-defunct online dating sites.
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Close Amy’s visual guide to creating your own dating dataset. Click image to embiggen These days, we’re promised true love via algorithm. Log on to a website, enter in some data and — voila! Algorithm is really just a fancy name for the step-by-step process and calculations that are used while solving a problem. Think of an algorithm as you would a recipe for croissants.
You need a set of ingredients: And you need a bunch of kitchen equipment: Depending on how you put everything together, you could wind up with a flaky, delicate pastry or a hard lump of charred dough. Algorithms are a shorthand way of writing out workflows. They’re the step-by-step processes scientists use to think through complex problems, and the instructions that are given to computers to help process the results. In online dating, algorithms are what help sort through all of the data we’re inputting, and they’re what ultimately match us with others using the same service.
In theory, whichever site has the best algorithm should be able to provide the best match. Get your physical appearance description right.
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Founder of the Future Today Institute , Webb is a renowned futurist and strategist. Focusing on the intersection of technology, business and society, she takes a purposefully broad lens to her work. When thinking about the future, most only look at their industry and direct competitors. Webb is adamant about looking at multiple, adjacent landscapes. She uses original research and insights specific to an organization, industry or conference.
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